The Face Behind The Brand: Adjoa From The Dash Space

The Face Behind The Brand: Adjoa From The Dash Space

For this ‘The Face Behind The Brand’ segment, I’ve brought on a woman who was one of the first people that I truly connected with in the blogosphere. Formerly known as ‘dashofeverything’, The Dash Space has grown so much in content and style, with now a whopping 3,164 Instagram following and counting. I’ve loved watching her space grow with each day.

Not only has she been supportive and kind, but also incredibly helpful: when I decided to switch to my own domain, she taught me so many things I didn’t know about setting up a website that I’m excited to take with me into the future of this blog. Her content now focusses on self-development content, in which she provides tips on how to improve yourself, and motivation to start your day off right.

It seems like a long time coming now, but here is my first collab with Adjoa from The Dash Space! I hope you enjoy this interview.

Where did the name The Dash Space come from?

The name came about quite randomly actually. Before “The Dash Space” was even a thing, the name of my blog used to be “dashofeverything” however I wasn’t particularly happy about the fact that the name was a very common one, and I didn’t want it to tarnish my platform/brand later on down the line or take away it’s authenticity or uniqueness. I wanted my platform to have a unique name that was easy to remember so I sat down and made a list of potential names. Eventually, the Dash Space fell on that list and It just felt “right”.

I wanted my platform to be a space for people to go and find whatever there is to know about personal development whilst also remembering that I started as “dashofeverything” – so it was the perfect blend!

When did you discover your love for self-development content?

When I first got back to blogging, I genuinely didn’t have a niche and quite simply didn’t want to niche down as I didn’t want to be restricted with the kind of content I wanted to put out, but slowly, I felt myself being drawn to self-development style topics which is why I always say let the niche find you. I decided to then stick to self-development style topics as I found myself enjoying sharing a few things I was doing to help me become a better version of myself.

Why do you do what you do?

I honestly enjoy blogging, sharing content on socials, and on my website simply because you never know who what you share will touch. What you put out there could change someone’s life, keep them going or even encourage them to keep holding on. My aim is for my content to motivate people and to simply keep them going, and that’s why I do what I do. I also enjoy blogging and creating content because it’s my passion.

What’s your favourite way to gain inspiration for your content?

Inspiration for me comes in so many various ways – I could be in bed and get an idea, or I could simply be scrolling on socials and get an idea. There isn’t a set way I gain inspiration as it kind of just comes randomly, but I would say though that Pinterest is great help when I’m stuck on ideas!

What do you most enjoy about running The Dash Space?

One thing I enjoy the most about running the Dash Space is the fact that I am able to share content that can help others. It makes me very happy knowing that even if only a few people see it, my content could inspire or help someone to keep going. I also love the many connections I have made whilst building my platform and wouldn’t change it for anything.

What’s been your biggest obstacle?

My biggest obstacle definitely has to be balancing running my platform with full time work. It can be very difficult as my full time role is quite demanding. Having the time outside of work to even build this platform can be difficult, and sometimes I don’t even know how I do it, but I guess when you’re passionate about something, you’ll find a way to always make it happen.

What is your biggest achievement with The Dash Space?

I don’t think I have had that stereotypical big achievement with my platform yet, but I would say that something that makes me super happy and proud is seeing my content being shared. It warms my heart and I will forever appreciate those who take their time to engage with my content or even share it. I have also received messages from a few people who have told me that my content keeps them going, and for me that is more than a huge win as that’s what my platform aims to do.

What was it like rebranding and creating your own website?

It was difficult and honestly took a lot of work, time and effort but I am glad that I did it now rather than later. I think when you’re a blogger it’s super important to have your own site you can push your audience towards.

What do you wish you knew sooner?

I don’t think there’s anything in particular that I wish I knew sooner – I think with every journey you embark on it’s good to leave room for growth. Something I wish I did though was starting this platform sooner rather than being hesitant or scared of what people might think.

Tell us something that people may not know about you.

I think I am very transparent and share a lot of things about myself but a lot of people who are new to my platform may not be aware that I actually first started as a hair blogger in 2018, gave up because I lost the passion I had for blogging, and came back to blogging again last year.

What advice would you give to new bloggers or people joining the IG world for their blog?

Take it easy and understand that building a platform takes work. I know we all want the huge following and engagement but do not focus on the numbers too much as it can fluctuate. Instead, focus on putting out unique and valuable content consistently that your audience gravitate towards.

I would also say that focus on building genuine connections with other bloggers or people in your niche and do not be selfish. Show love to others the same way you’d like to be shown love to. Remember that the energy you put out is always the energy you get back!

Do you have anything special in the works that you can share?

At the moment, no – I’m just focused on building my platform, growing my email list and my network!

As well as this interview coming out today, Adjoa’s next newsletter has been released too! If you want to sign up to her newsletter or check out her blog, click here. I will also leave her Instagram here. It’s honestly been amazing seeing her space grow and how much of a prominent figure she has become in the blogging community – I can’t wait to see more content!

Who would you like to see next on ‘The Face Behind The Brand’? Let me know in the comments below!

The Things I Wish I Knew Before Starting University

Starting university can normally lead to one of three things: excitement; fear; or a bit of both. For me, it was definitely the third. I had no idea what to expect on this new journey, and it didn’t help that I wasn’t the most confident person. You almost want to watch a trailer of your […]

Sightseeing In Oxford – My Top 4

I’m finally back (hopefully with a bang), starting off my Oxford series from when I stayed there back in late August. Oxford is by far one of the most beautiful places I’ve seen in the UK to date: its beautiful Gothic and Baroque architecture are the star of the show for me, but there’s plenty […]

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The Face Behind The Brand: Isabella From Sabel Digital

The Face Behind The Brand: Isabella From Sabel Digital

You may have seen on my Instagram that from March 1st to March 8th, I will be posting the accounts of my favourite female bloggers and generally inspiring women on my feed to celebrate International Women’s Day. It seemed fitting that for this weeks blog post, I bring back ‘the face behind the brand’, this time, featuring one of my favourite people on Instagram, Isabella from Sabel Digital.

We connected a few months ago now, and whilst she’s an all-round lovely person, she creates killer content: from marketing tips to social media tricks, she creates informative and engaging content which has hugely helped me personally in my Instagram journey. As someone not in the marketing field, she has made me truly enjoy marketing content (which is something I thought I’d never say!) and has come out with ideas I can use in my content with every single post she creates. She’s a bold presence within the blogging and social media help community, and it also helps that she’s super friendly!

I’m super excited to be collaborating with Isabella for the first time – I hope you enjoy this interview as much as I enjoyed creating these questions.

Where did the name Sabel Digital come from?

I’ve always loved my name! I was named after my favourite Aunty Elizabeth, and I come from a Christian family so my mum wanted my name to have some kind of biblical meaning and the name Isabella comes from the name Elizabeth. Being a believer and having a name meaning ‘oath of God’, I knew that I wanted to include my name in my brand one day somehow. And that’s how Sabel Digital was born.

Where did your love of marketing come from?

Funnily enough, I never knew about marketing or that it could be a potential career for me until 2018. I’ve always been creative and even did art GCSE, and I’ve always been a creative writer. The first day of my internship at a PR agency was the day that I realised that I could combine the two and actually get paid to create with a purpose. I love creating and being able to from a completely blank canvas to a great piece of content.

Why do you do what you do?

I’m big on helping people in life. I worked in customer service based roles from the age of 16 until 21, and I was also someone that went through a lot in my teenage years. I always said that if my purpose was revealed to me then I’d always help people through what I do. In marketing I’m able to help my workplace to acquire new customers through our marketing activities, and through Sabel Digital I’m able to share what I know to make social and digital marketing easy. I also like to just be myself and be honest through the things I do as you never know who you can help and who might relate to your story.

What’s your favourite way to gain inspiration for your content?

I read a lot of different types of content. I read blogs such as Hubspot and Social Media Today to keep up with the latest trends. I listen to podcasts such as Marketing School by Neil Patel. I also scroll through LinkedIn to see what the latest conversation is in marketing. And let tell you a secret… Facebook groups are gold! People are always asking for advice and discussing topics which lets me know what others are thinking! Consuming content from different sources is key for me. 

What do you most enjoy about running Sabel Digital?

It’s the people I get to speak with on a day to day basis. A lot of my friends are in different fields to me, so for a long time I didn’t have anyone to talk to about marketing. Now I’ve connected with people who have the same interests as me – people I can learn from and also people I can teach. I honestly feel like I’ve made real friends as a result of Sabel Digital.

What’s been your biggest obstacle?

I think burnout is probably the thing that happens to me if anything. With the current situation we’re in, I have found that I spend a lot of time working, sometimes 12 hours a day, but it’s something I’m working on. Although, I’ve been a workaholic since the age of 16 so it’s been a process getting the balance right!

What is your biggest achievement with Sabel Digital?

My biggest achievement is that I’ve found a safe space that’s allowed me to step out of my comfort zone to do things I never thought I’d ever do. I’d never imagined that I’d be hosting a regular social event or masterclasses!

So you created your first masterclass! How did you go about creating it and what motivated you to create it in the first place?

Yes, finally! Everyday I’m answering questions in my comments and DM’s to help people, and I thought with the success of The Social Linkup, why not do a masterclass? Creating something to help others and solve their problems was the key for me. Many want to grow on social media, but if we can shift to focusing on community, I think this works very well. I created this masterclass to share what I know!

What do you wish you knew sooner?

I wish I’d gone for it all earlier! I was actually on Instagram in June but I didn’t start posting until September out of fear that no one would care about what I had to say. My advice to others would be that there is somebody out there that is looking for what you have to share. You just have to create/go for it and put yourself out there and find those who would need you!

Tell us something that people may not know about you.

I might seem put together now, but just a few years ago I really wasn’t. I was confused, and to be honest my life, was a hot mess. That’s why I never want to pretend to be someone else or to present myself as someone I’m not. I may be in a decent position but I’m not afraid to speak of my failures to help others and I think that’s an important thing to do in life. 

What advice would you give to new marketers or people joining the IG world for their blog/business?

I would say put yourself out there! What do I mean by that? Socialise with people and get to know people. Send DM’s, react to Stories, leave meaningful comments. This will allow you to connect with people and to get to know others. Many want growth straight away but you also do have to put the work in!

Since this interview, Isabella has also just announced that she’s releasing a monthly newsletter as well as one to one coaching sessions. It’s so great to see how much she’s built in such a short time, and it was a pleasure to interview her. For more by Isabella, check out her website here and her Instagram here.

The Best Olympians To Follow For All The Tokyo 2020 Behind The Scenes

I’ve always been a fan of the Olympics: I love seeing how insanely talented athletes are and watching records get broken with every four years (or rather five, in this case) that passes. I love watching it with my family, and seeing the spirit of the nation rise with every medal that’s achieved. What I’ve […]

4 Of London’s New Art Exhibitions And Why You Have To Go

All over Instagram, I’ve been seeing reels showing London’s newest art exhibitions. Personally, I’m a huge fan of museums, and could spend hours just roaming around, but I know it’s not for everyone. However, from the reels I’ve been seeing, the exhibitions on show at the moment are absolutely magical, and I’m sure would inspire […]

Everything You Need To Know About Sandbanks

Sandbanks first came onto my radar when I watched a TV show talk to Harry Redknapp about his home in the area. It appeared to be a pretty exclusive area: small in size, but lined with grand houses amongst a sandy beachfront (a sandy beach in England, I know!) It wasn’t until recently that I […]

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The Face Behind The Brand: Angel From BlogR

The Face Behind The Brand: Angel From BlogR

When I started out as a blogger, it was just me, myself and I. I had no idea what I was doing! It wasn’t until I joined Instagram that I started to get to grips with the blogging world and what it had to offer. That’s when I stumbled across BlogR, and it really changed my blogging experience for the better.

Continue reading “The Face Behind The Brand: Angel From BlogR”

The Group Chat: I Asked 6 Women What They Learnt From 2020 And What They Want For 2021 – Blogmas Day 12

The Group Chat: I Asked 6 Women What They Learnt From 2020 And What They Want For 2021 – Blogmas Day 12

It’s been a tough year for all of us, but also a year that we’ve learnt so much about ourselves and the world around us. Personally, I’ve spent a lot of time reflecting and even trying new things, but I think we can all safely say that we want to leave 2020 behind us. Although it’s not like Coronavirus is going to leave us the minute it turns midnight in 2021, we’re all hoping for bigger and better things in the next year.

Continue reading “The Group Chat: I Asked 6 Women What They Learnt From 2020 And What They Want For 2021 – Blogmas Day 12”

The Group Chat: I Asked 6 Women How They Want The World To Be Different Once Coronavirus Is Over

The Group Chat: I Asked 6 Women How They Want The World To Be Different Once Coronavirus Is Over

It’s undeniable that so much has happened this year, especially in the past few months. We started off the year with the Hong Kong protests, the Australian bushfires, the UK’s withdrawal from the EU, the continuation of civil wars such as the Yemeni Civil War and WHO’s declaration of COVID-19 being of international concern. That’s all in one month. Following that, we had the death of basketball legend Kobe Bryant, the acquittal of Trump’s impeachment, a stock market crash, a 20,000 ton oil leakage into the Arctic Circle and the Black Lives Matter movement (find out how you can help here).

Coronavirus in particular has brought out lives to a complete halt. 435,000 deaths later (and counting), it seems we are slowly getting back to normal, although the virus is nowhere near completely gone. Coronavirus made us stop everything: our jobs, our social life and even everyday travel, in fear of us catching this abnormal and still partially unknown disease.

I saw this Instagram story from Tiffany Watson from a poster put up in the Fulham area, asking “when all this is over, how do you want the world to be different?”

People could write their thoughts and ideas down, and I thought, during this time of uncertainty, hope and change, it would be interesting to gain the perspectives of my fellow Group Chat members.

Continue reading “The Group Chat: I Asked 6 Women How They Want The World To Be Different Once Coronavirus Is Over”

The Group Chat: I Asked 5 Different Women Whether They Are The Best Version Of Themselves And If Not, Who They Want To Become

The Group Chat: I Asked 5 Different Women Whether They Are The Best Version Of Themselves And If Not, Who They Want To Become

I’m over the moon with how much positive feedback I got from the first ‘The Group Chat’ post – I’m so glad so many of you enjoyed it!

The question I asked the chat this week was this: ‘Are you the best version of yourself? If not, who is the person you want to become?’

I chose this question because during lockdown especially, I’ve found myself reflecting on who I want to be, and what movements I’m making towards this (if any). For example, me writing for this blog and posting on my blog’s Instagram account has made me feel more creative, and the actions I’m taking every day in terms of conversations and motivation and hard work push me to do great things for myself. The question resulted in some interesting and surprisingly diverse answers. I found reading them actually quite inspiring and made me think a lot about my life and my own personal answer, which I’ll leave down below.

I hope you enjoy this as much as I did.

Person #1:
I feel like I’m constantly evolving as a person. I look back at who I was a year ago and realised I’ve changed so much! New experiences, different people coming into my life and pushing myself has allowed me to grow and become the person I am today. I’ve noticed that the people I meet in my life have can have an influence on how I see the world. Whether that person ends up having a positive or negative influence in my life, I still find something constructive to take from it and help mould myself as a person. Of course there are certain attributes I would like more or less of and there are days where I don’t feel that great but I’m so happy with the person I am now. I’ve become more spontaneous, more confident, more ambitious and hope that in a years’ time, I’m a better version of that.

Person #2:
I wouldn’t say I’m the best version of myself because I’m still learning and improving each day, but I always try to be the best version of myself, not only for me, but for the people that I care about. I try to make the very best out of all aspects of my life and look for new ways to improve; physically, intellectually and emotionally, no matter how small it may be. Looking ahead, the person I want to become is someone who is happy and successful.

Person #3:
Yes I would say I am the best version of myself in this moment, although I still have a lot of growing to do. I believe that there is always room for improvement and growth. I struggle with my confidence and continue to work on it, so I would want to become a stronger and confident person that doesn’t back down or is afraid of social situations. However, I would say that at the moment I am taking all the opportunities I can and am seizing the moment.



Person #4:
When I started writing the answer to this question, the first thing I thought of was an interview with Rihanna where she said she wanted to be “fierce” in 10 years’ time and, accordingly, a Rihanna song started playing on my speakers. Rihanna, in my opinion, already exemplifies the best version of fierceness, so imagining her aiming for that in 10 years’ time is astounding. I’ve obsessed over being the best version of myself; indulging into self-help books, watching ted-talks and often spending late nights debating quotes I found online, but at the end of the day I don’t think I can understand what being the best version is.

I know I’m unapologetically myself. I’m often told I’m brutally honest – borderline a bitch (or just “a bitch”, and I’ll happily take it). I pride myself on my style, my music taste, my work ethic and my somewhat logical way of thinking most of the time. I analyse and assess all my options, love to socialise, and always want to see my friends succeed. I’ve been told I’m mysterious yet a paradox. I take it all.

Sometimes there are limits I know I’m awfully raw about in my head: sometimes I’m quiet when everyone is social. I don’t always work out. I’m not as career driven as my peers, and I sometimes disregard my hobbies for the ease of picking up my phone instead. I’ve had limiting beliefs when applying for internships: analysing every line in a job description and scrutinising each skill needed for the application. At the beginning, I applied for everything. Over half a year later, I barely think I can secure any.

On the other hand, I know that everyone’s identity is partly built on others’ expectations; I never care about other people’s opinions or compare myself but hearing encouraging words about your own character and how people’s perception of you is shaped is somewhat touching, as it seems that they hold you in a higher regard than sometimes you yourself do.

So benchmarking success is hard. There is no road map to an ideal life, but I’m sure as hell am trying to form one. And am I the best version of myself? Maybe not right now, but I damn love how I am regardless.

Person #5:

It may sound pessimistic, but I’m not sure I’ll ever be the best version of myself – I think there are always little or big things you can change to make yourself a better person. For me, there’s two things I would like to change to become a better person of myself. The first is that I’ve got a tendency to give up because I see something and start panicking about whatever it is instead of actually seeing what I need to do and just doing it. I would like to not immediately jump to panicking about everything and not be so negative about needing to get things done. I would also like to be a better person by helping out in the community. I often say I would like to help there or do that but I never actually do it. Instead of not seeing it as a priority, I would like to help out and put myself forward more.

My answer:

I don’t think I’m quite where I want to be, but I think as much as I can be, I am the best version of myself. I could not be happier with the person I am becoming, if I’m completely honest.

I feel like with every day that goes past, I’m growing and learning more than I ever have. I’ve never felt so confident in myself, so passionate about what I’m doing, more strong and more powerful than I am right now. I’m learning to love myself and the person I am. I’m working more on myself during this quarantine than I ever have: I’m working out more, making me more confident in my body and making me feel great about myself. I’m writing more, developing my skills and getting more creative constantly. I’m generally working on myself, trying to build up a thick skin but still trying to do more kind and caring acts, especially when we need it the most.

I used to be so scared about people’s negative opinions (which I still am slightly) and I used to be so much more shy and reserved, but the transformation from the past few years, or even the past few months for me personally has be insane. I thrive from watching myself grow and conquer whatever’s in my way, and the more I feed off that, the more I want to put myself out there and do good things for myself.

The person I want to become is someone that tries not to overthink terribly (which I’m working on), someone who doesn’t care what others think when I’m doing what I love, someone who’s super confident, someone that’s successful and someone who can inspire others to do good in the world.

For that reason, I think I’ll always strive to be better each and every day, but for now, I honestly couldn’t be happier with the path I’m taking.

I hope you all enjoyed this post and I would love to hear your responses to this question. Leave them down below or in my DM’s or IG comments! Have an amazing day x

The Group Chat: I Asked 4 Different Women Where They Find Their Inspiration And What Motivates Them

The Group Chat: I Asked 4 Different Women Where They Find Their Inspiration And What Motivates Them

Welcome to the start of my new series, The Group Chat. The Group Chat will be a blog series in which I will ask a selection of people from different backgrounds, upbringings and walks of life a variety of questions. The questions will vary: from everyday life questions to the deep, powerful questions that need to be voiced. I created this because as good as it is to have one person (me) writing about different concepts, everyone is different and will have different opinions or ways of doing things. Everyone’s voice needs to be heard.

Today, I brought up a question which I believe is very relevant during this lockdown period. I constantly hear about people lacking motivation, or leaving things for another day (which is perfectly okay!), but sometimes, we just need that spark of inspiration. However outside of lockdown, lacking inspiration is very real and can be very frustrating.

For this question, I asked it quite generally and broadly: ‘where do you find your motivation and what inspires you?’

Person #1:

I think I find my inspiration in others, especially the people I care about, and seeing them work hard and push to be their best selves motivates me to want to do the same. One of my biggest motivators that pushes me to get out of bed each morning is realising that our future is created by what we do today, not tomorrow. All our hard work, whether that be on ourselves, our education or our career will all pay off in the end. Knowing that I’ll make the people I care about proud by doing and being the best I can be makes it worth it.

“our future is created by what we do today, not tomorrow”

Person #2:

My inspiration is ever changing and growing, although the two main inspirations that have never changed are that of my mum and nan. They show me what hard work and determination can get you and to never let your self-doubt and others opinions deter you from what you want, and to always strive for progress and to never get complacent. They’ve shown me that even through tough times there is always a light at the end of the tunnel.

My mums push for success and encouragement (in the form of threats), are what motivates me to do my best and to get where I want in life. Also, the motivation of being successful and making money, so that I can travel around the world, so I can get my tan on and eat all different cultural cuisines – are what push me to aim for success.

“never let your self-doubt and others opinions deter you from what you want, and to always strive for progress and to never get complacent”

Person #3:

I always write a list of things to do that day which is usually quite short – it keeps me on track and it’s nice to be able to actually tick things off. I also find it helpful to do something small in the morning to tick off straightaway as then you’ve started the day off being productive, which always makes me feel more motivated. Also, take breaks – there’s nothing worse than spending hours on something with no break at all (at least for me).

In terms of motivation and inspiration, I think the most important thing is enjoyment. If you don’t enjoy what you are doing, be it studying, working out or just general activities, you won’t want to do it. The more you enjoy it, the more you will look forward to doing it, and therefore get it done. Also listening to people talk about what they love, be it either a friend or a family member or just an online talk always makes me feel inspired.

I also take inspiration and motivation from others. If you like what they are doing, copy it.

“the more you enjoy it, the more you will look forward to doing it, and therefore get it done”

Person #4:

My motivation varies from time to time, but I know I can always rely on Pinterest or Youtube whenever I need inspiration – from motivational ‘Study with Me’ when I am not bothered to start any uni coursework, or workout videos when I’ve been lacking inspiration for new moves. However, the quote I always tell myself that manages me to get moving is “get it done now rather than later because no one is else is going to do it for you”. If you have time in this moment right now, why would you want to wait till later when plans may pop up?

“get it done now rather than later because no one is else is going to do it for you”

My Answer:

I normally look at the people around me for inspiration or motivation, whether it be friends, family or people I follow online. Watching other people triumph or even completing small, personal goals for the day, week or month really motivates me. I make sure to surround myself with a good circle of people that have similar goals in life to some capacity: their goals may not even be related in terms of field, but having people that work hard, strive to do their best and have fun doing it inspire me. My parents, who have worked hard their whole life, have engrained in me that no work doesn’t get you anywhere: I was never brought up not to work hard for what I want. No one is going to do the work for you, so you have to do it yourself.

As for procrastination (the reason I’m not acting on any motivation), I always try to remind myself that Youtube and Netflix is always going to be there when I come back, but getting myself to do work that requires deadlines of a sort will not, so just get it out the way and come back.

Do whatever it is you want to do in small portions, set small goals to build up to your ultimate goal. Be realistic in what you want to do, and don’t let other people’s opinions hold you back. As cheesy as it sounds, you need to work to achieve the life you dream of – it’s possible.

I hope you enjoyed this style of post, and I hope it helps with any lacking inspiration or motivation you may have. Remember to look round you: it may be closer than you think. I loved working with all these people and I hope (if they’re up for it) that we can continue to work together more. It was so interesting hearing other people’s points of view on one collective post.

If you have any ideas for more group chat questions you want answered, please leave a comment below or send a DM on Instagram!