The Face Behind The Brand: Adjoa From The Dash Space

For this ‘The Face Behind The Brand’ segment, I’ve brought on a woman who was one of the first people that I truly connected with in the blogosphere. Formerly known as ‘dashofeverything’, The Dash Space has grown so much in content and style, with now a whopping 3,164 Instagram following and counting. I’ve loved watching her space grow with each day.

Not only has she been supportive and kind, but also incredibly helpful: when I decided to switch to my own domain, she taught me so many things I didn’t know about setting up a website that I’m excited to take with me into the future of this blog. Her content now focusses on self-development content, in which she provides tips on how to improve yourself, and motivation to start your day off right.

It seems like a long time coming now, but here is my first collab with Adjoa from The Dash Space! I hope you enjoy this interview.

Where did the name The Dash Space come from?

The name came about quite randomly actually. Before “The Dash Space” was even a thing, the name of my blog used to be “dashofeverything” however I wasn’t particularly happy about the fact that the name was a very common one, and I didn’t want it to tarnish my platform/brand later on down the line or take away it’s authenticity or uniqueness. I wanted my platform to have a unique name that was easy to remember so I sat down and made a list of potential names. Eventually, the Dash Space fell on that list and It just felt “right”.

I wanted my platform to be a space for people to go and find whatever there is to know about personal development whilst also remembering that I started as “dashofeverything” – so it was the perfect blend!

When did you discover your love for self-development content?

When I first got back to blogging, I genuinely didn’t have a niche and quite simply didn’t want to niche down as I didn’t want to be restricted with the kind of content I wanted to put out, but slowly, I felt myself being drawn to self-development style topics which is why I always say let the niche find you. I decided to then stick to self-development style topics as I found myself enjoying sharing a few things I was doing to help me become a better version of myself.

Why do you do what you do?

I honestly enjoy blogging, sharing content on socials, and on my website simply because you never know who what you share will touch. What you put out there could change someone’s life, keep them going or even encourage them to keep holding on. My aim is for my content to motivate people and to simply keep them going, and that’s why I do what I do. I also enjoy blogging and creating content because it’s my passion.

What’s your favourite way to gain inspiration for your content?

Inspiration for me comes in so many various ways – I could be in bed and get an idea, or I could simply be scrolling on socials and get an idea. There isn’t a set way I gain inspiration as it kind of just comes randomly, but I would say though that Pinterest is great help when I’m stuck on ideas!

What do you most enjoy about running The Dash Space?

One thing I enjoy the most about running the Dash Space is the fact that I am able to share content that can help others. It makes me very happy knowing that even if only a few people see it, my content could inspire or help someone to keep going. I also love the many connections I have made whilst building my platform and wouldn’t change it for anything.

What’s been your biggest obstacle?

My biggest obstacle definitely has to be balancing running my platform with full time work. It can be very difficult as my full time role is quite demanding. Having the time outside of work to even build this platform can be difficult, and sometimes I don’t even know how I do it, but I guess when you’re passionate about something, you’ll find a way to always make it happen.

What is your biggest achievement with The Dash Space?

I don’t think I have had that stereotypical big achievement with my platform yet, but I would say that something that makes me super happy and proud is seeing my content being shared. It warms my heart and I will forever appreciate those who take their time to engage with my content or even share it. I have also received messages from a few people who have told me that my content keeps them going, and for me that is more than a huge win as that’s what my platform aims to do.

What was it like rebranding and creating your own website?

It was difficult and honestly took a lot of work, time and effort but I am glad that I did it now rather than later. I think when you’re a blogger it’s super important to have your own site you can push your audience towards.

What do you wish you knew sooner?

I don’t think there’s anything in particular that I wish I knew sooner – I think with every journey you embark on it’s good to leave room for growth. Something I wish I did though was starting this platform sooner rather than being hesitant or scared of what people might think.

Tell us something that people may not know about you.

I think I am very transparent and share a lot of things about myself but a lot of people who are new to my platform may not be aware that I actually first started as a hair blogger in 2018, gave up because I lost the passion I had for blogging, and came back to blogging again last year.

What advice would you give to new bloggers or people joining the IG world for their blog?

Take it easy and understand that building a platform takes work. I know we all want the huge following and engagement but do not focus on the numbers too much as it can fluctuate. Instead, focus on putting out unique and valuable content consistently that your audience gravitate towards.

I would also say that focus on building genuine connections with other bloggers or people in your niche and do not be selfish. Show love to others the same way you’d like to be shown love to. Remember that the energy you put out is always the energy you get back!

Do you have anything special in the works that you can share?

At the moment, no – I’m just focused on building my platform, growing my email list and my network!

As well as this interview coming out today, Adjoa’s next newsletter has been released too! If you want to sign up to her newsletter or check out her blog, click here. I will also leave her Instagram here. It’s honestly been amazing seeing her space grow and how much of a prominent figure she has become in the blogging community – I can’t wait to see more content!

Who would you like to see next on ‘The Face Behind The Brand’? Let me know in the comments below!

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